In many markets, Coca-Cola markets its “Diet” variety as “Light”. And yes, “Light” and “Life” are dangerously similar in pronunciation. Try ordering a “Life” in a noisy concert venue, chances are you will get a “Light”. At least the packaging clearly sets the green “Life” apart from the gray “Light”. You might have better luck getting what you want if you order the “green Coke”!
Ten years after the launch of Coke “Zero”, the Coca-Cola Company is introducing Coca-Cola “Life”, a low calorie version from stevia extract. The name is short, memorable and easy to say in a majority of the world’s languages. However it might prove inconvenient and downright confusing.
