1. Audience appeal
Your packaging should speak the language of your target audience that’s the first step to building a relatable and emotional connection. With the use of dark tones and minimalist design, there’s no doubt Black Wolf, a brand of men’s grooming products, goes after a masculine audience.
2. Consistent branding
Consistency breeds familiarity, and that’s the bedrock of trust. Take Starbucks as an example. Whether it’s their coffee cups or trendy merch packaging, they rock the same fonts, colours, and logo across the board. It’s like their brand has its own signature style, making it easier to notice and remember, no matter where you come across it.
3. Eye catching design
In the world of packaging, colour and shape are your dynamic duo. Just look at Coca-Cola that vibrant red and those distinctively shaped bottles? They’re instant attention grabbers, stirring up strong brand emotions and associations.
