From Ordinary to Extraordinary: 4 Must-Know Branding Tips

1. Storytelling:

A captivating narrative is the key to a memorable brand. Sharing the story behind your unconventional product’s creation, mission, and development can really draw consumers in. Look at Who Gives A Crap, an Australian company making eco-friendly toilet paper from recycled materials and bamboo. With humor and vibrant designs, they put environmental issues in the spotlight while effectively showcasing what’s different about the product. This playful, engaging approach definitely helps Who Gives A Crap stand out in a market of everyday products where consumers often choose without a second thought.

2. Consumer Benefits:

It’s not just about what the product does. You also need to show how it can make your consumers’ lives better. Take Heart in Diamond, for example. This UK company turns carbon from cremated ashes into… lab-grown diamonds. This unique approach transforms cherished memories into beautiful jewelry, creating a tangible link to loved ones. Another example we like is Panda London, a company that offers smart home devices to improve sleep quality. They don’t just talk about the features that make pillows comfortable —they dive into how a good night’s sleep impacts overall health. By laddering up on your benefits, you can form deep, meaningful connections with consumers.

3. Transparency and Trust:

Nothing new here: being clear about a product’s ingredients, sourcing, and production process helps you build trust and credibility with consumers. Look at Piñatex, the leader in vegan leather made from pineapple leaves. By openly sharing their eco-friendly practices, Piñatex connects with earth-conscious shoppers. And more than just good PR, this practice even got them major business opportunities – like a partnership with Nike.

4. Visual Identity and Design:

This is a big one – and you probably already know it. A strong visual identity is essential for making a lasting impression. Logos, colors, and packaging should match the product’s values and speak to your target audience. Method, a cool brand known for its cleaning products like soaps, detergents, and surface cleaners, stands out with bold and colorful packaging. They highlight their commitment to sustainability and add a fresh, fun twist to everyday cleaning products..

Want to learn more about how thoughtful branding can help you stand out from the crowd? Get in touch with us today! Let’s work together to bring your brand vision to life.